Weekly Sales Tips

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Ann Barr's Weekly Sales Tips - Issue 269

Does Your Advertising Reach the Right People?

When you advertise in Weekly Sales Tips you reach a highly targeted market. Your ad has a much greater chance of generating a response.

Why?

Because thousands of subscribers in more than 100 countries have CHOSEN to receive and read Weekly Sales Tips.

For ad rates, call Ann at (757) 463-0924 or send an email with "Sponsor" and your company name in the subject line.

What Our Subscribers Say

"We have been selling products by telephone for 25 years. During that time we have attempted to keep our presentations fresh, timely and effective. The Weekly Sales Tips has many times given us the ammunition to build a provocative and highly effective presentation."

- Ed Rifkin CPM Stationers, Canoga Park, CA

THE FIVE WORST QUESTIONS TO ASK

The questions you ask during a sales call can determine the success or failure of the call.

Some sales people make their job more difficult by asking really bad questions.

Examples

1. "If I could save you some money, would you be interested in . . ."

This is something prospects hear nearly every day and after awhile it sounds old and worn out. And insincere.

2. "Are you happy with your current vendor?"

Now, really, who will tell you they are NOT satisfied with their current supplier? And do you really want to hear the prospect sell himself/herself on their current vendor? Bad question.

3. "What would it take to get your business?"

Does this question sound familiar?

It is probably the question you were asked by the last car salesman you dealt with. It is a price-driven question. If you are selling strictly on price, the next person who offers the product at a dollar less will get the business.

4. "Can I send you a quote on these cartridges?"

Another price-driven question. Communicating value will bring you more long-term customers than focusing on price.

5. "Where are you currently buying your . . .?"

Many prospects will get defensive with this question and feel this is none of your business. Tell them what you have to offer and why it is an excellent value.

You will get powerful sales and marketing tips and ideas in the e-book

102 Tips for Profitable Telephone and Direct Mail Marketing

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I'll see you next week!

Ann Barr